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Optimal Marketing https://optimal.marketing Fri, 23 Nov 2018 16:40:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 What is an stereotype B2B conversion rate? https://optimal.marketing/blog/average-b2b-conversion-rate/ Mon, 08 Aug 2016 16:47:56 +0000 http://optimal.marketing/?p=6291 The stereotype B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what stereotype conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing pages. Your industry moreover matters. Discover the stereotype conversion rates for non-profits, retail […] The post What is an stereotype B2B conversion rate? appeared first on Optimal Marketing. ]]> The stereotype B2B conversion rates depend on your industry and tactics. Some perform very well, but others barely convert at all. See what stereotype conversion rates you can expect from your contact page, webinars, social media, paid search, inbound marketing, and landing pages. Your industry moreover matters. Discover the stereotype conversion rates for non-profits, retail or eCommerce, manufacturing, software, healthcare / education, and professional / financial. Learn all that and increasingly in the infographic below: The post What is an stereotype B2B conversion rate? appeared first on Optimal Marketing. ]]> How to QuicklyInspectYour Content https://optimal.marketing/blog/how-to-quickly-audit-your-content/ Mon, 11 Apr 2016 19:42:16 +0000 http://optimal.marketing/?p=6273 Do you have a favorite recipe? Something that’s easy and yummy? Have you overly lost or misplaced that recipe. Let’s pretend that you find it without several months of it stuff stuffed in a cookbook and go “Oh yea! I love this recipe!” Then you make that recipe again!Withoutthat, you go through all […] The post How to QuicklyInspectYour Content appeared first on Optimal Marketing. ]]> Do you have a favorite recipe? Something that’s easy and yummy? Have you overly lost or misplaced that recipe. Let’s pretend that you find it without several months of it stuff stuffed in a cookbook and go “Oh yea! I love this recipe!” Then you make that recipe again!Withoutthat, you go through all your recipes and cookbooks and discard old ones and make sure your favorites are easy to find and use. As you’re going through your cookbooks, you find flipside recipe you use to love but didn’t love all the ingredients. Now you can transpiration and update the recipe. Performing a content inspect of your website will help you find those unconfined content pieces, reuse/recycle old posts, and help you organize what you have.   We recommend performing a content inspect at least once a year.  Surpassingwe build our content strategies, we inspect our content and squint for three important things: What do we once have? How have those posts performed? Can any content be reused/recycled?   Why would these three things be important? Knowing what you have now and what has been performing well will help you create new content that will perform well. If you have a post with potential, now you have an opportunity to bring it up and reuse it. This is a quick guide to auditing the content on your website. With that said, you should plan for approximately an hour to well-constructed the audit. Depending on the site, a content inspect can take several hours!   Tools to Perform ContentInspectGoogle Docs (or Excel) Google Analytics Your Website   3 Phases toInspectContent The quick content inspect process has 3 main phases; Creating your spreadsheets, Google Analytics Audit, and using the data to create your content strategy.   Phase 1 – Create Spreadsheet Create a spreadsheet to all your content inspect data You can use Google Docs or Excel Title your tabs Topic Title Title Tag MetaUnravelmentURL CTA Pageviews Leads Save your spreadsheet Save it where you can hands grab it and where your whole team can view it You can read increasingly well-nigh how we use Google Docs here Here’s what your spreadsheet should squint like: Phase 2 – Google Analytics Insights  Throneto your Google Analytics Go to your site’s analytics data We recommend looking at the past 3 months of data Click on Behavior Then click All Content Type “Blog” to pull up all blog content Start manually entering the data into your spreadsheet Just use good old reprinting and paste Enter URL & Pageviews How to Get Title Tags and Meta Descriptions Go to the URL Right click on the page and click “View Source Code” Use Command+F and search for Title Tag and MetaUnravelmentAdd the Title Tags and Meta Descriptions to your spreadsheet   Phase 4 – Content Strategy Now that you have your content audited, it’s time to rummage through the data and use it for your content strategy. Think well-nigh the pursuit questions: What was the most viewed posts? Which post had the most leads? What type of content had the most success (pageviews & leads)? Do you have a list of content that you can reuse When performing research to create your content strategy, use this data slantingly your Internet and vendee research. Here’s what your Content Strategy should squint like:   How to Reuse Content Reusing content is great! Did you have a top 10 post that did relatively well? Create a 2.0 version and offer a top 20. We once had a content piece that we later realized had lots of stats and numbers, so we turned it into an wondrous infographic! We’ve moreover performed a content inspect for a vendee and realized a lot of their content was wondrous but lacked visuals. Creating infographics, featured images, and visuals helped uplift their content and take it to the next level. You might inspect your content and realize some of your posts are out-of-date and that’s okay. You can segregate to revamp or add to that existing content or to leave it. Additional Tools We shared with you the quick guide to auditing content; however, there are tools to help you. We use ScreamingFrog for our longer, increasingly detailed content audits. ScreamingFrog combs all of your sites pages and it’s easy to download.   ContentInspectAuditing your content does take time, but the results are so valuable! From your audit, you’ll learn what you once have, what’s had success, and where you can reuse.   Want to learn increasingly well-nigh content marketing? Download our eBook on content marketing! The post How to QuicklyInspectYour Content appeared first on Optimal Marketing. ]]> On-Page Optimization: Why They’re Not Seeing You https://optimal.marketing/blog/on-page-optimization/ Tue, 22 Mar 2016 15:35:58 +0000 http://optimal.marketing/?p=6263 “Has there overly been a boy born who can swim faster than a shark?” “Tom Cruise monotooth” “Cauliflower ghost broccoli?” You wouldn’t expect these to be worldwide searches on Google…and they really aren’t. With 100 billion queries every day, however, they make it to the list! Coming in at 44, 684 and 18 respectively in […] The post On-Page Optimization: Why They’re Not Seeing You appeared first on Optimal Marketing. ]]> “Has there overly been a boy born who can swim faster than a shark?” “Tom Cruise monotooth” “Cauliflower ghost broccoli?” You wouldn’t expect these to be worldwide searches on Google…and they really aren’t. With 100 billion queries every day, however, they make it to the list! Coming in at 44, 684 and 18 respectively in 2015. And those are just Google’s results. So think well-nigh other popular search terms. When somebody searches “Pizza Nashville,” for instance, Google (or Bing or Yahoo) only provides 10 results on page one. So how do those businesses wind up making it to that list? If you’re a trademark or merchantry owner, this has to be one of the most important questions on your mind well-nigh internet marketing. Whether you’re operating in the B2B or B2C space, your potential leads and customers are undoubtedly using their computers and smartphones to ask questions…questions your merchantry has an wordplay to. Search engine ranking is based off of a ramified algorithm that changes regularly. The Modern Marketing Machine that Optimal operates has the task of discovering how our clients can take wholesomeness of this algorithm now and be prepared for the inevitable changes that Google (and its peers) will make.  While the need for this makes online marketing difficult, it’s a good thing. A search engine’s goal is to make the internet a friendly place of quality and hands navigable content served to users in the quickest manner. On-Page Optimization means intentionally and strategically creating the pages of your site to show search engines that you understand stipulate with this goal. It requires thinking well-nigh your website through the lens of two variegated artists: 95% Celine Dion; 5% David Blaine When it comes to optimizing your site, a good mantra is clever honesty. Honesty in how you present your brand, products, services and focus on quality. You’re like Celine Dion belting your unique truth to the when row of the O2 in London. This isn’t just a show for you, it’s a real endangerment to connect with your regulars – emotionally. However, you moreover need to pay sustentation to technical factors which help how well Google (or Yahoo or Bing but really…) see the unconfined content you have on your website. You want your heart and passion for what you offer to resound through your website with a secret eye for the mystery of search engine visibility. So well-nigh that other 5% David Blaine is a master illusionist. If you haven’t seen his 2013 special “Real or Magic,” you need to stop reading this blog (but don’t tropical the tab!) and watch it right now. David Blaine’s success has come lanugo to the fact that he is single-minded to his illusions. His goal isn’t trying to trick people into yoyo something, but trying to show them that the magic they want to see is not only possible, but happening in front of their vision as they speak. He’s moreover one of the hardest working performers in the world, having completed multiple physical endurance challenges that would have made him a top-billed sideshow attraction in the not-so-great old days. What does any of this have to do with your online marketing? Everything – while you are spending 95% of your online marketing efforts communicating your message and your brand, the other 5% is at work reading your regulars and putting the content in front of them that they want to see the most! You may be thinking that your regulars is only made up of the people reading your website and searching for keywords on which you’ve decided to focus, but it’s not. Google is unquestionably an regulars member, and a tough one to impress. Gary and Harry Think of David Blaine performing the ice pick trick (with which I hope you’re now familiar). In the regulars is a guy named Gary who has never seen a magic illusion before. When David Blaine pushes the ice pick through his hand, Gary loses his mind (like the regulars members in the video). Gary represents your stereotype website visitor. People want to see what you can do and are impressed if you can do it well. Provided you are running an honest brand, have strong messaging and know how to speak to your market, they will be impressed. Now, standing next to Gary in the regulars is Harry Houdini. Harry Houdini is the historic master of both illusion and physical endurance. David Blaine knows all well-nigh Houdini, and while the ice pick trick is unconfined for regular bystanders like you or I, Harry Houdini needs something incredible to finger that same sense of impression. Google is your Harry Houdini. Google (and similar search engines, but let’s be honest, it’s pretty much just Google) rummage through millions of websites a day reading unconfined content. In order to impress Google and make it to their top 10 list, you have to go whilom and beyond. You have to speak its language and know how to show that your illusions are top notch. Learning to Speak Googlese On-Page Optimization is well-nigh learning to speak Google’s language. It entails showing Google that you understand people will be searching a keyword and this page on your site is increasingly than worldly-wise to handle that request and provide an wordplay quickly and easily. Let’s squint at this search result, for instance, and pull it apart. There are four elements of this search result 1. Title Tag – Title tags are the title of your website. Not only do they show up in the SERP (search engine results page), but they moreover varnish the tab or window of your web browser when you unquestionably visit the site. Optimizing these for keywords (which honestly represent the content on the site) is a unconfined way to score points with search engines, and increase click-through rates from users. 2. MetaUnravelment– The meta unravelment offers a unenduring snippet of what the page is about. You can see on the example whilom that search engines will automatically pull the first 160 notation of reprinting if you haven’t embedded an optimized title tag in your page’s code. Although the meta unravelment isn’t read by Google as a quality factor, meta descriptions that contain keywords increase click-through rate which is a strong factor for SERP prevalence. 3. URL Structure – Your website’s URL is your write online. Optimized URLs contain relevant keywords and are not overly nested (think dogs.com/breeds/spaniels/springer-spaniels/tri-colored.html). Overly nested URLs can slow your page lanugo which is an ever-increasingly important factor in search engine ranking algorithms. 4. Headings – Those four terms you see underneath the meta unravelment whilom are headings on the page. Headings unravel the reprinting of the page up into sections that search engines’ knowledge engines can link when to your main page topic. For instance, if you were writing a page well-nigh American waddle and roll icons, your headings could be “Bruce Springsteen,” “Aerosmith,” “Creedence Clearwater Revival,” “The Ramones,” etc… These factors are the easiest to manage. Other important factors include: Making sure your images are optimized for title and alt-tag (the text that appears when you hover over the image). Optimizing Pagespeed to reduce the value of time it takes your page to load (especially making sure its mobile friendly). Making sure your sitemap is well-constructed and missing pages aren’t stuff linked to. Sites with a lot of missing pages that are linked to internally are seen as low quality. Regularly updated content. Most websites segregate to do this through a blog, like the one you’re reading now. There are increasingly and perhaps by the time this blog is published, some of these will be obsolete/updated. That’s the world of on-page optimization for you. It keeps us on our feet! Getting It Right What are the results when a page is optimized correctly? Well unelevated is a snapshot of a client’s Google Analytics showing the month we went in and performed an wide-stretching on-page optimization of their website: This site was optimized in September of 2014 and every month without that saw an increase in traffic.Planethe seasonal dip the traffic took in April saw an increase of 133% over the last year. Not to toot our own horns (okay just a little bit), but these kind of analytics reports aren’t uncommon sights for us. We love letting good content shine on the internet and we know how to make it happen. Getting It Wrong Unfortunately, every yin has its yang. Every superstitious summer vacation your family took to Florida in 6th grade, has the 8th grade trip to North Dakota (no offense to the six North Dakotans – you guys were great). The reservation all term for shady SEO work is “black hat” and it’s a surprisingly booming, albeit fly-by-night, industry. Rather than learning to make good content visible, like we do, black-hatters job is to deceive Google into yoyo your page possesses content it doesn’t, or has earned links to the site that it hasn’t. While these strategies can sometimes pay off in the short term, they are unchangingly penalized the worst in subsequent updates. Just squint at some of these headlines: The increasingly bad news? It doesn’t plane take woebegone hat tactics to waif off the radar.Planewithout a transmission penalty from Google, a site that is not optimized for search engine visibility can be pushed when to the dreaded nowhere that is the third or fourth SERP for a keyword you may have ranked at number three or four for previously. Getting on-page optimization right is serious stuff and a quick way to win traffic. While you won’t find any decent organ that can guarantee rankings, a combination of good reprinting and understanding the ever-changing visibility algorithms will requite your site the weightier possible shot at winding up where it belongs – in front of your prospective leads. For increasingly information well-nigh getting your site to show up, contact us today The post On-Page Optimization: Why They’re Not Seeing You appeared first on Optimal Marketing. ]]> How Marketing Automation Will Save You Time, Money and a Trip to Pitcairn Island https://optimal.marketing/blog/marketing-automation/ Mon, 07 Mar 2016 17:23:22 +0000 http://optimal.marketing/?p=6256 Since the dawn of time people have been trying to wordplay the big questions: “Who am I and why am I here?” “What does it midpoint for me to exist?” “How can I prove the value of marketing by showing that a captured lead led to a sale?” Okay, so that last one may not have […] The post How Marketing Automation Will Save You Time, Money and a Trip to Pitcairn Island appeared first on Optimal Marketing. ]]> Since the dawn of time people have been trying to wordplay the big questions: “Who am I and why am I here?” “What does it midpoint for me to exist?” “How can I prove the value of marketing by showing that a captured lead led to a sale?” Okay, so that last one may not have been on the minds of Plato or Camus, but in marketing, it’s one of the most important questions we can ask. We have been asking that question since the dawn of marketing. They don’t know how much work you do Did you know that equal to the Fournaise Group, 80% of CEOs don’t trust their marketing teams? I had to go when over that to make sure I didn’t type that wrong, but it’s unquestionably that high. For every five CEOs you meet, four of them are convinced their marketing teams are spending their time in between frequent vacations playing ping pong and posting cat pictures on Facebook. That’s staggering – and untrue! You know that and so do we. The reason for it, however, is a lack of transparency between marketing and sales. You can ask a consumer how they heard well-nigh you when they purchase, but for every one who remembers and can go into detail, there are going to be four or five who don’t have a solid answer. So plane though your team spent $36,412.00 to create a multi-channel wayfarers that included an endorsement from a local idealism and took over the front page of the municipality newspaper, there’s no tried and true way to track it abreast asking a consumer where they found you. How to connect sales and marketing The wordplay to this warmed-over and yet still timely question is marketing automation. But what is marketing automation? Simply put, marketing automation is strained intelligence for your website! Marketing automation is technology that allows you to track every single lead as they move through the proprietrix journey (which you can read increasingly well-nigh here). It provides user data well-nigh your visitors, works to convert them to leads by moving them through the marketing funnel, and finally serves up custom content so that they socialize your trademark with the things that matter the most to them. On a technical level, it uses cookies, custom URLs and wayfarers tagging, analytics, email marketing, and CRM tools to urgently engage and corral site visitors, determining which of your leads are the most warm and shifting resources to prioritize those leads. What does marketing automation squint like? The second a lead is recognized on your site, every whoopee of his or hers is tracked and can be responded to with streamlined tools. Here’s an image of what a single user’s Lead Events profile may squint like. This is a real image with personal information redacted from our website. It might have plane been you. And, weightier of all, every single one of those events can be used to trigger a specific whoopee like: Sending an email undulation (a series of emails that educate your lead well-nigh an zone of your expertise and include promotional material with calls-to-action) Notifying your sales manager Changing the lead’s status as open/qualified/unqualified/etc Moving that lead into a special list Increasing or decreasing the lead’s engagement score Changing the way the lead sees your home page or a landing page That last one sounds interesting; let’s talk increasingly well-nigh that… “No Airports” – A short story well-nigh marketing automation Pitcairn Island is a remote settlement in the Pacific Ocean and the least populated nation on the planet. The 56 unscientific residents speak English, enjoy postal service, an island doctor, church, school and unstipulated store. Food and supplies are shipped in on longboats every 3 months from New Zealand. Every one of the island’s 56 residents has wangle to the internet. Every one of the island’s 56 practically-unreachable residents can visit your site.Stuffthe clever and enthusiastic donut wordage professional you are, you proudly full-length a “Free delivery” sawed-off in the header of your website. Everybody who comes to your website sees this button, which has never been a problem for you before. The only people overly landing on your website have been within your 40-mile service area. However, without reading our eBook “How to Create Content Your Market Will Love” last week you published an wondrous blog titled, “I Too am a Jelly Donut: And Other Famous Donut-Related Myths.” Since then, you’ve seen visitors coming in from everywhere! One of those visitors was Karl*, whose church-group on Pitcairn was meeting at the end of the week and needed donuts. With the only sergeant on Pitcairn vacationing in Duluth, Minnesota (when you live on a tropical island, your concept of vacation gets a bit skewed), Karl decides to Google “donut delivery” and your page comes up. He’s in such a frenzy that he fills out the form and thinks nothing else of it. Receiving the form near the end of your day, you’re left with two options: Send Karl a polite email when telling him he is outside of the service zone and you cannot help him. While this is true, your passion for your unique and phenomenal-tasting donuts prohibits you from turning lanugo any person in need. Plus, what if he leaves you a bad review? That can stupefy you all the way from the Southern Pacific Ocean! Board a plane to New Zealand and take the next wend to Pitcairn which, conveniently leaves the day without your plane drops down, unpack your supply of donuts and throne home. Dynamic content ways reading your regulars Although this story sounds completely implausible, visitors from virtually the web seeing the same content on your page regardless of their locations can lead to some difficult conversations and merchantry decisions. While an impulsive and expensive trip to a remote tropical island may not be on the table, other problems may be. For instance: Your lead is renting her home and requests a self-ruling roofing estimate. Your lead is 19 and he submits a form to get a self-ruling pub trickle pass. Your lead lives in Alaska and requests a self-ruling water testing kit, which you’re obligated to spend uneaten money to ship outside of the first-hand United States. All of these conflicts require you to spend time and a little bit of your points to say “no” to somebody who was interested in your products or services. But what if you didn’t have to say no? What if a lead who lived in Alaska didn’t see “Free Shipping” on your “Free water test” page, but instead saw “Shipping fees may apply.” What if your 19-year old lead didn’t see “Get your pub trickle pass today,” but instead saw “Sign up to be notified of our pub trickle promotions on your 21st birthday?” What if your renting lead saw “Refer your landlord by inward her/his email address?” Negative Content vs Positive Content The examples whilom are negative content (i.e. hiding offers from ruled leads), but marketing automation moreover empowers us to provide positive content (offers or information made misogynist only to qualified leads). Some of these could include:Self-rulingwordage coupon automatically sent out to a lead who has visited your product page 3 times in the last week. Plain-text personal email, featuring the lead’s first name and information, thanking him/her for submitting his/her name and email write to your blog subscription. Customized landing page that changes images, offers, and contact information well-nigh your  fitness club uniting based on where the lead is from. The power of Marketing Automation All of this is possible and weightier of all, once implemented, is something you don’t have to worry well-nigh updating regularly. For instance, a marketing automation workflow can put your lead into a tree that looks like this: This whole tree incorporates a decent value of work, but once set up, it will take superintendency of any qualified lead who downloads Donny’s Donut Delivery’s ebook. All Donny and his team or organ have to do is create the pursuit pieces of content: Donny’s DonutWordagepresents: AllWell-nighDonuts – EBOOK 7 Emails – CONTENT Donuts in the Workplace – WEBINAR How Donuts Increase Office Party Satisfaction – CASE STUDY Donut Inspiration – PODCAST FreeWordageCoupon – IMAGE These content pieces take time to create, but the time saved once implemented makes them an constructive use of a marketing team or agency’s resources. Offer the weightier deals to only qualified leads Instead of having to track leads the old fashioned way, and risk making high-value offers misogynist to unqualified leads, the automation tool figures out who is likely to purchase in the future. Then it uses its intelligence to wage a silent war of sorriness – both providing value to the lead and keeping Donny’s name as fresh as their ingredients weeks without their leads download the ebook. It’s a win-win for both Donny’s and the CEO who will end up signing a year-long contract for 350 donuts delivered every morning. Marketing Automation is new, but proven This marketing automation technology is relatively new to marketers. Yet the firsthand ROI makes it an incredibly smart visualization to put your merchantry superiority of your competition. Learning well-nigh marketing automation early puts you in a sweeter spot than Donny’s legion of bakers. While your competitors are trying to find a nice way to say, “I’m sorry, but we don’t service Pacific micro-nations,” or booking longboats, you are worldly-wise to stay focused on the consumer wiring that you can help and is out there looking for you. Additionally, you’re worldly-wise to see who is unquestionably making the visualization to buy from you and what they did, saw or read that helped make that important visualization for them. When you know what works, it’s easy to make it work largest and harder.Weightierof all, your marketing automation software is doing most of the work for you, leaving you as much time as you need to take that long vacation in a remote corner of the world. Interested in finding out increasingly well-nigh what marketing automation can do for you and your business? Contact us today *Karl is a name invented for this blog post. Any resemblance to a real person on Pitcairn Island named Karl is unintended.   The post How Marketing Automation Will Save You Time, Money and a Trip to Pitcairn Island appeared first on Optimal Marketing. ]]> Lead Scoring andProprietrixJourney https://optimal.marketing/blog/lead-scoring-and-buyer-journey/ Thu, 11 Feb 2016 20:53:51 +0000 http://optimal.marketing/?p=6244 Targeting customers online can seem daunting! With so many ads and content floating virtually on the web, how can you be sure your ads and content gets in front of your customer? One of the increasingly difficult aspects well-nigh it, however, is the lack of insight into your reader’s individual status with your trademark or […] The post Lead Scoring andProprietrixJourney appeared first on Optimal Marketing. ]]> Targeting customers online can seem daunting! With so many ads and content floating virtually on the web, how can you be sure your ads and content gets in front of your customer? One of the increasingly difficult aspects well-nigh it, however, is the lack of insight into your reader’s individual status with your trademark or product. It can be a difficult balancing act, asking yourself questions like: Have they once bought from me? How can I offer new customers a variegated deal than loyal ones? How do I talk to somebody who doesn’t know anything well-nigh my product, versus somebody who’s well researched? And maybe the most important question – What stages does a consumer go through surpassing they buy online and how can I target him or her at every one of these stages? As customers wilt increasingly intelligent with the assistance of technology and the internet, using one-size-fits-all emails and marketing collateral makes them finger like you really don’t care. Not only is it a bad feeling, but you’re literally just one of thousands of emails they’re getting from brands and businesses with no idea how much they know well-nigh your/their product. It doesn’t work. Luckily, there’s a largest way.  Proprietrixjourney For years, marketers have been trying to largest understand the proprietrix journey. How does a customer’s individual visualization path squint as they work through the process of ownership your product? Think well-nigh yourself. How do you buy a product? Here are three important stages to understand (note these can be wrenched lanugo further).  SensationYou can’t buy something you don’t know about, so the first stage is awareness. Traditional marketing has focused heavily on reaching buyers in the sensation stage.   Consideration Once you find out well-nigh a product (or service, for that matter), you may think well-nigh ownership it or subscribing to it. This stage is tabbed consideration and may include online research, asking friends and family well-nigh it, and or visualizing yourself using the product. Modern marketing understands this to be one of the most involved stages as people have unprecedented wangle to information via the internet and mobile applications.  VisualizationFinally, without many sleepless nights, you make a visualization to either pull the trigger or pass for an alternative. This stage is unchangingly informed by the research washed-up in the previous stage and proves the importance of an constructive strategy for the buyer’s consideration.   We can’t just ask people if they’re enlightened of our product, or considering it or if they’ve decided to shop somewhere else. We could, but the whole point of understanding the proprietrix journey is meeting a lead or prospect where he or she is at surpassing they plane realize they are there.   Lead Scoring This is where lead scoring comes into play. Lead scoring is the process of judging a lead’s interest in your product or service based on his or her interactions with your site. For instance, if a visitor to your site spends spends increasingly than 5 seconds on two or three product pages, and reads testimonies, it can be unsupportable that he or she is in the consideration stage. One strategy is to assign point values to these leads based on their interaction with the site and use those points to determine their point in the proprietrix cycle. Once we know what stage the lead is at, we are worldly-wise to send customized emails and plane web pages for them! Let’s squint at an example. Say you have a shop tabbed Donny’s Doughnut Delivery, and someone named Jim visits one of the pages and wants to know if your doughnuts are the weightier in Toledo. Jim is doing research considering he has a giant corporate event that he is in tuition of catering desserts for. Years ago, simply putting up a billboard or running a radio ad was unbearable to get Jim to commit. All he had to do was hear “doughnut delivery” for the first time and he was probably sold. These days, though, Jim wants the weightier and he knows that he can get it. He has wangle to Yelp, Google, Foursquare, Facebook, Zomato and plane self-sustaining doughnut blogs (they exist!). He’s going to get Mr. Right Doughnut not Mr. Right Now Doughnut. Jim travels to your site and looks virtually at the variegated varieties of doughnuts you have. He’s expressly interested in the archetype ring doughnuts that decorate the preliminaries of Donny’s site. Jim is moreover thinking well-nigh his party planning upkeep and vegan/gluten-free options for Tim in written and Hannah the senior sales representative. With lead scoring, you would be worldly-wise to see that Jim knows well-nigh Donny’s DoughnutWordage(because he’s at your site), but you could moreover see that he is really interested and doing research. He has visited the page talking well-nigh Donny’s fresh ingredients. He has visited your “krullers and persians” page and plane downloaded your short eBook “How aUnconfinedDoughnutRevertedthe World.” Donny’s lead score would come when as a 186 points! Wow – Jim deserves some kind of personalized email with a zillion order coupon or self-ruling wordage promotion, doesn’t he? It’d certainly help him make the visualization and it helps Donny’s save money by waiting to offer a coupon with higher value until a prospective consumer is in the consideration phase. On the other side of the equation, you have Christine who googled “History of doughnuts” and the infographic Donny’s created was the first result! Christine downloaded the infographic from your site to use for a school paper, but wasn’t really looking to purchase doughnut delivery. Her lead score of 28 would reflect this.   Unlock the Potential Let us know how lead scoring as worked for your business. If you have any questions, let us know and subscribe to our blog. Our blogs are packed with information and tips to modernize your Internet marketing strategy.     The post Lead Scoring andProprietrixJourney appeared first on Optimal Marketing. ]]> The proof of the pudding is in the eating https://optimal.marketing/blog/the-proof-of-the-pudding-is-in-the-eating/ Mon, 18 Jan 2016 21:47:02 +0000 http://optimal.marketing/?p=6233 I love data. I like to unriddle things from all angles surpassing deciding if it is the weightier undertow of action. Data gives you conviction in your decision. There is a lot of talk well-nigh how digital is taking over the marketing world. But is there data to when all this up? You bet; an […] The post The proof of the pudding is in the eating appeared first on Optimal Marketing. ]]> I love data. I like to unriddle things from all angles surpassing deciding if it is the weightier undertow of action. Data gives you conviction in your decision. There is a lot of talk well-nigh how digital is taking over the marketing world. But is there data to when all this up? You bet; an unbelievable and overwhelming value of empirical vestige shows that:Ownershiphabits have reverted The rise of digital has increased competition for sustentation There’s a unconfined opportunity for early adopters to increase sales We distilled the highlights of our wide-stretching data research into the infographic below.     [blog_cta link=”http://optimal.marketing/#contact”]Contact Optimal today to leapfrog the competition![/blog_cta]   The post The proof of the pudding is in the eating appeared first on Optimal Marketing. ]]> How Optimal Uses Google Docs to Create Content https://optimal.marketing/blog/how-optimal-uses-google-docs-to-create-content/ Fri, 11 Dec 2015 21:29:21 +0000 http://optimal.marketing/?p=6223 Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors, multiple people can be in the Google Doc at the same time. You moreover […] The post How Optimal Uses Google Docs to Create Content appeared first on Optimal Marketing. ]]> Optimal uses Google Documents (Google Docs) to create all of its content. Infographics, blog posts, eBooks, and videos all start with a Google Doc! Google Docs is a simple Google app that encourages collaboration. Unlike Microsoft Word and other word processors, multiple people can be in the Google Doc at the same time. You moreover don’t need to worry well-nigh saving your stuff considering Google Docs wheels saves every few minutes.Flipsideperk that we’ve certainly taken wholesomeness of is using the very simple commenting and suggesting features. Using Google Docs has increased our efficiency considering no one has to email each other documents or worry well-nigh who saved the last version. All you need is a Google Account to get started.   Open Google Drive     Go to NEW and click on “Google Docs”  Here’s What You’ll See! Rename the document by clicking on “Untitled document” in the upper left corner. Share your document by clicking “Share” in the upper right corner. When you’re ready, just start typing!     How toScuttlebuttSimply click the small scuttlebutt icon in the menu! Type your scuttlebutt and click “comment” The tragedian of the doc can reply or resolve your comment.   How We Use Google Docs We really like Google Docs for creating all of our content. For example, when one of our content writers is prescribed a project such as a blog post for a client, we unchangingly label our Google Docs with a proper title (“Project |VendeeName”) so it’s easy to find in Drive.Withoutwriting our content, the writer shares the Google Doc with the towardly team members and/or clients so it’s easy to find in their Optimal Google Drive. From there, the content is shared with our designer who can ask questions of the tragedian or the team to get feedback on diamond ideas. It ensures the diamond perfectly matches the content. If we overly need to go when and find that particular Google Doc, searching in Google Drive is easy and efficient. We highly recommend using Google Docs for creating your content! It’s simple, effective, and easy to use. Download our eBook to learn increasingly well-nigh content marketing!   The post How Optimal Uses Google Docs to Create Content appeared first on Optimal Marketing. ]]> How to Come Up withUnconfinedContent Ideas https://optimal.marketing/blog/how-to-come-up-with-great-content-ideas/ Mon, 23 Nov 2015 19:47:40 +0000 http://optimal.marketing/?p=6212 It can be tough deciding what content to make. First, pick a niche and try to be specific. For example, “marketing” is a massive topic with many variegated facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know exactly what they can expect to read about. To […] The post How to Come Up withUnconfinedContent Ideas appeared first on Optimal Marketing. ]]> It can be tough deciding what content to make. First, pick a niche and try to be specific. For example, “marketing” is a massive topic with many variegated facets. Choosing a specific topic like “content marketing” to narrow your focus and will let your reader know exactly what they can expect to read about. To help you get ideas, search for blogs in your industry. Then make a list of topics relevant to what you do and what interests your market. Don’t worry well-nigh how they sound; just write lanugo whatever comes to mind. You will sort through them later. Here are some examples: Content marketing tips Content marketing strategy Finding images for content Promoting your content Useful resources or tools for readers Contests Video posts Podcasts …and so on. But how do you know which topic is most effective? Start with a topic your customers have asked the most about, or you have seen mentioned a lot in trade publications or online. If you want to see exactly what topics are increasingly popular, you will have to invest in software or rent a consultant to research it for you. Want to Learn More? Download our eBook The post How to Come Up withUnconfinedContent Ideas appeared first on Optimal Marketing. ]]> How to CreateUpperQuality Graphics (If You’re Not a Designer) https://optimal.marketing/blog/how-to-create-high-quality-graphics-if-youre-not-a-designer/ Fri, 13 Nov 2015 18:08:14 +0000 http://optimal.marketing/?p=6202 Using high quality graphics with your content strategy is so important! It helps bring value to your content, it could uplift SEO(if washed-up right), and you can use the graphic for social media posts.  I admit, I am not a designer. We have wondrous designers on our staff that can create incredible designs. However, sometimes I […] The post How to CreateUpperQuality Graphics (If You’re Not a Designer) appeared first on Optimal Marketing. ]]> Using high quality graphics with your content strategy is so important! It helps bring value to your content, it could uplift SEO(if washed-up right), and you can use the graphic for social media posts.  I admit, I am not a designer. We have wondrous designers on our staff that can create incredible designs. However, sometimes I need to create a visual for a blog post I’ve written for a client. We use the pursuit tools: Infogr.am Piktochart Easel.ly   Watch our Video to Check out theVariegatedPrograms!   Download our eBook! The post How to CreateUpperQuality Graphics (If You’re Not a Designer) appeared first on Optimal Marketing. ]]> Content Writing Guidelines for New Bloggers https://optimal.marketing/blog/content-writing-guidelines-for-new-bloggers/ Thu, 15 Oct 2015 17:23:06 +0000 http://optimal.marketing/?p=6193 Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach out! These 5 tips will help you write content […] The post Content Writing Guidelines for New Bloggers appeared first on Optimal Marketing. ]]> Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach out! These 5 tips will help you write content people will read and love!    1. Write to YourRegulars  Who are you talking to? Are you talking to traditional marketers? Clueless merchantry owners? Think well-nigh what matters to your audience. If you’re not sure, then ask them! Let’s say you sell paint. Your target market could be homeowners. Do all homeowners need your product right now? No, but some specific segments do. Those could be people who just bought a house and want to customize it. Or they could be people who buy run-down homes, wipe them up, and then flip them for a profit. Both segments buy a lot of paint so you should target them first. For now, ignore your unstudied weekend-project customers. They’re not your base. Now that you have identified your platonic customers, you can create content specifically for them like a series of DIY remodeling tips for your remodeling persona. And for your flipper persona you can create a series of tips on overlooked enhancements that can enhance the value of a home. Be Personal. If you’re writing an vendible or making a list, don’t talk to your readers as though they were gathered together in a stadium. When people slosh your content, they are alone. Pretend you are talking to a friend. “We” is a dirty word. It’s easy to fall into the “me, me, me” kind of writing. Instead, focus on the customer. Use “you” and transpiration the sentences accordingly. Example: “We want to share our top content marketing tips.” Correction: “Read our top content marketing tips for improving your strategy.” Don’t push products or services.  When you do talk well-nigh yourself, make sure it applies to readers. Avoid jargon unless you’re writing to others in your industry. Otherwise, your readers won’t know what you’re talking about. Encourage regulars interaction by asking for their input and engaging them in the scuttlebutt section.    2. Be Unique Though you will want some unstipulated wares to educate people on the nuts of what you do, you should spend most of your time creating specific, unique content. Here’s an example: General: Content marketing tips Unique: Read our tips for improving your content marketing strategyRequitetakeaway value that answers readers’ #1 question: “What’s in it for me?”    3. Write Meat   Web readers are impatient. They know the difference between useful, meaty content and superficial fluff. Make every word tell, omit unnecessary words, and use details. Example of superficial fluff: “We’re defended to upper quality products and good consumer service.” This is generic. What visitor would say otherwise? Who would say they make junior products and have lousy consumer service? How to modernize fluff: “All our products are guaranteed for life. Have a question? We will respond within 24 hours.” The whilom sentence says the same as the fluffy example, but with touchable facts that differentiate them.Requitefacts, not hot air. People can sniff out a sales pitch.    4. Be Visual A picture is worth 1,000 words, which is unconfined news if you don’t like writing. If your product and service is visual, your content will be naturally suited for photos. Here are some unconfined examples:Surpassingand without pictures of work/data you did Any infographics or supporting visualsUpperdefinition imagery Pictures of product and finished work to support your article. Read our resource How to Find Good Stock Images  5. Use the Right Layout  Planethe formatting of your writing can stupefy what people think of your content…and if they’ll plane read it. These tips will help your text be visually appealing, encouraging people to read increasingly of what you have to say. Use F-graphs (like how the paragraph whilom looks like the letter F) to increase reading speed.  Use lists (like this list) whenever you have 3 or increasingly points to make. Avoid misspellings. They make you squint dumb, undermine your expertise, and can negatively stupefy SEO. If you often leave words out or use wrong words (ex. – there, they’re, their), ask someone to proof your wares surpassing publishing them. Bold or italicize points or words you want people to see and remember. If possible, write in the form of a story (ex. – Saddleback Leather). Grab with the first paragraph. Don’t meander into the article.   Example of F-graph: Download our eBook! The post Content Writing Guidelines for New Bloggers appeared first on Optimal Marketing. ]]>